Former Microsoft and now just Tech Geek blogger Robert Scoble has some interesting points about the on-line world Second Life and doing business. I think he is right, the key may be the linking of Second Life and real world products. But the problem I see is Second Life is still very much a geek phenomenon. I’m not sure how or if it will every get to the masses because right now the software to run it is much to hard to use. Eric Rice also has some very interesting things to say about Second Life and technology in general.