The typical press announcements are out. On Sep 12th, Apple holds another one of its patented events where they will announce most likely the iTunes movie store and a new iPod with a wider screen for better movie viewing. Now if they pair that with a set top box that connects to your living room stereo and tv, they will have hit a home run. Microsoft is close to getting Windows Media Center right so the time to strike is now for Apple. This could be the most significant Apple announcement since the Intel switch.