Do Advertisers Make Good TV Writers?

File this under bad ideas. Destined to fail. ABC will produce a TV series based on the caveman last seen in the Geico insurance company commercials.

“Cavemen” will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta.

You’ve got to be kidding me. Too many ad men and marketing wonks in the same room, enamoured by the smell of their own poop. I don’t know how else to explain it. The series is written by Joe Lawson who is the advertising copywriter behind the caveman ads. I would rather see a late night talk show hosted by the Geico Gecko.