Data is King in the Connected World

DevicesI love my Amazon Kindle and so do a lot of other people. Amazon just announced for their top 10 books, Kindle versions are outselling print editions by more than 2 to 1. One of  the reasons I love the Kindle so much turns out to be one of the best business decisions Amazon has made; Kindle software is available on a variety of platforms, including iPhones, Android phones, iPads, PC’s and Macs. Amazon has not forgotten they are first and foremost a reseller of books, and they have all the bases covered. Best yet, though, is the Kindle software keeps your books and most importantly your place in those books in sync across all your devices. Start reading a book on your Kindle and pick right up on your iPhone.

The key point here is that we are not only living in a Connected World but a device world. The world is littered with millions of devices of all kinds and more people are finding themselves with more than one. When you have multiple devices, the critical factor becomes keeping your data in sync with all of them. The Kindle happens to be one of the best examples of keeping data and state beautifully in sync. We are going to need to see this more with the other applications we use regularly.

This is why we are seeing such a push toward using the cloud, a fancy term meaning the Internet, for these kinds of services. When applications run on the Net, it’s much easier to maintain state and data across devices. Google’s Gmail is another great example of this. You can easily connect to and maintain all the read statuses wether you’re using an iPad or an Android phone.

In the Connected World it’s just as important to be connected to your data as with other people.