The Great 3D TV Scam

3dtvA recent study indicates most of the American public is not interested in buying a 3D television. This is no surprise to me as I have always thought 3D television is indicative of a greedy industry pushing technology consumers never asked for.

Once you have sold plenty of HDTV’s, what’s next? How do you get consumers to keep upgrading their televisions? I understand the motivation but 3D is completely the wrong answer. It’s a gimmick, and not a very good one either. The same thing is happening with movies in theaters. Way too many 3D movies that have no reason to be 3D and they don’t even look better. Read Roger Ebert’s great article on why 3D movies suck.

We may have a solution, however. What will propel the televisions in 2012 and beyond will not be the evolution is so-called “smart” tv’s. These are televisions with Wi-Fi and Internet applications built in. We have been waiting for this convergence for a long time and it’s looking like 2012 is the year it will happen. Apple is driving this change with their still rumored TV product. Even before the rumors are confirmed, other manufacturers are racing to get their own smart tv’s out. I will write more on smart tv’s later but for now let’s hope the smart tv technology will spell the end of the great 3D TV scam.