I have always maintained Yelp is one of the most important resources for businesses who have a very local focus such as contractors and other service industries. Now, it’s even more important as Apple has tightened the integration between Yelp and Siri even more. When users ask Siri, the intelligent agent in every iPhone 4S for information on local resources like a restaurant, Siri uses Yelp as it’s resource. With the new update, Siri will not only bring back the Yelp results but also the user star reviews. Apple has been very restrictive with whom it builds into it’s products as resources. You will notice, it has put Twitter into virtually every aspect of iOS, but there is no Facebook to be found. Think what you want about Apple and the iPhone, but you cannot ignore the massive user base. I would highly recommend you take a look at your Yelp listing. Make sure it’s up to date and accurate and I would also suggest you ask your best customers to place positive reviews for you as well.