After being on the mat for so many years, I would actually like to see Microsoft do something interesting in the computing space again. This Surface tablet they came out with this week, though, I just can’t get my head around it. It makes no sense to me. Yes, tablets are all the rage and Microsoft has to have a tablet to remain relevant but the Surface doesn’t even look so much like a tablet the way they are promoting it, more like a weird flat pannel laptop. They only show it with the keyboard and kick stand, never as a traditional tablet, in hand and using virtual controls. So, I don’t get it. Is it a tablet or a laptop? Why is Microsoft so obsessed with the physical keyboard?
Let alone that, the device looks fairly thick by current tablet standards and pretty ugly at that. With all that money and talent, Microsoft cannot deliver a really slick, sexy tablet? No, Microsoft has never been that company, so I guess I shouldn’t be surprised.
Who is going to buy this thing? People who love keyboards certainly and…business? Maybe I guess because it will run Office. Is Office really still that big of a lockin? Consumers, I cannot see them giving up their iPads for this and Google is about to through down a Nexus tablet which will set the standard on the Android side. Judging by what Google did with the Nexus Android phones, the Nexus tablet should be a hot number. I think that puts Microsoft between a rock and a hard place.
Shockingly, there are some people in the technorati who are gushing about the Surface. Clearly, I didn’t drink that brand of cool-aide because I would like to say I don’t care for it but I can see how other people might, but I can’t even say that. I don’t see any possible reason why anyone would like the Surface. Yes, it has a somewhat clever keyboard, but it’s a tablet, so again, I don’t get it.