Ikea Re-Invents The Catalog With Augmented Reality

I love Ikea. Inexpensive, utilitarian furniture and products for just about everyone. And those meatballs, yummy.

The iconic Ikea catalog as well is a giant book of wonders. For 2013 Ikea has taken things up a notch with the catalog by adding augmented reality. What this means is you hold your smartphone up to the catalog and all kinds of extras become available such as video and interactive experiences. They already have an all digital experience for iPhones and iPad but this is a nice digital bridge for folks who like to hold something physical in their hands. Catalogs are as old as time itself but even they can survive and thrive in the connected age.