What a fantastic connected world we live in. Things that were never possible are now possible. I am always excited when I find examples of these facts. I happened upon Custom Made, a website that … [Read more...]
At Sears, New Tech Does Not Equal Improved Customer Experience
June 4, 2013 Posted by -
I buy many of my products at Sears, especially in the home improvement category. They have a good selection, prices and an easy no hassle return policy. Recently, however, Sears has instituted a … [Read more...]
Obama Shows How to Control a Meme
April 22, 2013 Posted by -
Last month, during the hot and heavy negotiations on the Sequester budget cuts, President Obama made a bit of a faux pas when he said "The fact that they don't take it means that I should somehow do a … [Read more...]
Oreo, The Super Bowl and Real-Time Twitter Marketing
February 5, 2013 Posted by -
Sunday was the Super Bowl and the marketing spectacle that goes along with it. But the most exciting thing to happen in marketing on Sunday did not happen on the television screen. Despite the … [Read more...]
Hashtag Tips
January 29, 2013 Posted by -
Hashtags are an interesting social media phenomenon. They were started by Twitter users as a way to more easily classify posts of a similar topic or idea. Hashtags really took off with Twitter search … [Read more...]
From Personal Computing To Convenience Computing
January 17, 2013 Posted by -
The evidence and data are becoming clear, tablets are now outselling laptops and it indicates a switch to what I am calling convenience computing. Utility Computing or work computing is what we do … [Read more...]
Disney Goes Big Data With Magic Band
January 16, 2013 Posted by -
Mobile technology and big data are two continuing trends to watch in 2013 and Disney is utilizing both in a bold new plan for its park guests. This year Disney will roll out the Magic Band which is a … [Read more...]
Avis Buys Zipcar – Smart Expansion of Business
January 5, 2013 Posted by -
What do you do when your business is being disintermediated? Buy into the disintermediation. Car sharing is an idea pioneered by Zipcar that could threaten the car rental market. Traditionally … [Read more...]
Marketing At The Speed Of Sound – The Amazing Felix Baumgartner
October 22, 2012 Posted by -
Felix Baumgartner jumped out of a capsule at the edge of space and captured the attention of the world. It was an amazing feat of courage and science, and it was a brilliant marketing campaign as … [Read more...]
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