It is difficult to have a great content marketing strategy if you don’t have a clear idea of who you are and what you are about. Sometimes this is called a brand. Connected World Media is not a complete brand strategy company, but we do quite often help companies discover or rediscover just who they are. Having a solid understanding and love for your brand is also an important element for telling your story. We force you to dig deep when thinking about your brand. We will drive you to something that is unique and interesting. Brand can be one of the key differentiators between you and your competition.