Barnes & Noble Almost Pull Off A Gutsy Marketing Move

"Missed it by that much...." - Maxwell Smart (Agent 99) When I saw the headline, "Barnes and Noble offers 30 free e-books to switch to Nook" I thought, oh yeah, now we're talking. When you are … [Read more...]

Connected World Radio: Lessons from Pottermore

We look at the lessons gained from JK Rowling's stunning announcement of Pottermore.com. eBooks will be available for the first time for the Harry Potter series but Mrs. Rowling cuts out the middle … [Read more...]