Martha Stewart Living Omnimedia is launching its own social network similar to MySpace. They have correctly noticed that MySpace and social networking is wildly popular. MSLO will target women 25-45, a market not specifically served by any of the current social network services.
This could be a real look into the future of digital marketing. A social network for Martha Stewart encourages customers to more fully participate and interact with the brand on a daily basis. Think of how much can be learned about your customers by observing how they interact on a social network. Is the Martha Stewart podcast far behind? Especially for brands that can be considered lifestyle brands, it makes allot of sense to let customers connect, share and extend the brand with their own user generated content. If nothing else, it is interesting too see a company like MSLO be so bold and aggressive in their marketing approach.