NBC gets a small clue and will use the YouTube video-sharing site to promote its fall television lineup. These will be only short clips, no full shows. NBC in the past has been hostile to YouTube, forcing clips submitted by fans to be removed. In classic command and control of a large corporate entity, NBC will control which clips are available. If NBC were smart, they would let fans post the clips they like rather than force the clips they (NBC) want to jam down our throats. By watching what fans do, they could learn a great deal about what shows people actually love.
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David is a digital marketing professional specializing in content marketing and user engagement. He is a gadget junkie and digital dad.