Warner Brothers has done a deal with on-line video site Guba to provide downloadable movies for a fee. The latest titles come in at a pricey $19 for a download to own option and rentals are $1.79-$2.99 for a 24 hour rental. I think it’s great that a major movie house is getting on board the digital distribution train but there are a few problems with the Guba/Warner offering. The price, especially the $19 download to own, is too expensive. I also don’t like a 2 hour time limit to watch a movie. They should give you a week to view it. Another big problem is that the service only works on a Windows PC using Windows Media Player. Well I use a Mac day to day, so you just lost me as a customer. That’s stupid. When iTunes gets around to selling movies it will be cross platform. The unfortunate thing about all this is the movie companies who control the content. You could have the best service in the world but if the content providers won’t give you content, you’re sunk. That’s too bad because the movie guys have not shown that they know what they are doing in this regard.
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David is a digital marketing professional specializing in content marketing and user engagement. He is a gadget junkie and digital dad.