News from Engadgt on the Microsoft Music Player. The unit will come with wi-fi and a social network. Sounds pretty cool. But here’s the really interesting part:
To attract current iPod users Microsoft is going to let you download for free any songs you’ve already bought from the iTunes Music Store. They’ll actually scan iTunes for purchased tracks and then automatically add those to your account. Microsoft will still have to pay the rights-holders for the songs, but they believe it’ll be worth it to acquire converts to their new player.
Wow, now that’s a bold play, if it turns out to be true. I love the fact that this will put pressure on Apple and I can’t wait to see how they will respond.