MTV Networks will launch in September a new tv network called Flux. The new network will feature user generated content in the form of videos and text messages sent in via cell phone. You can think of this as like taking YouTube and putting it on tv. Consumers will choose which videos get played on the channel by using a corresponding website. So not only do users generate the content, they progam the station as well. This could be really interesting if they follow through and truly let users control all the content and programming.
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David is a digital marketing professional specializing in content marketing and user engagement. He is a gadget junkie and digital dad.