After untold Internet hype, this Friday Snakes on a plane with Samuel L. Jackson will open nationwide. This film has had an amazing run of user generated Internet marketing, more than any other film in history. Now we will see if that pays off at the box office or not. At the end of the day, this is a commercial product and it needs to sell. If it does, it could be a huge boon to this kind of new media marketing. Certainly, there is a core of Internet faithful, but can it reach a mass audience? Should be a interesting weekend; I’ll be there.
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David is a digital marketing professional specializing in content marketing and user engagement. He is a gadget junkie and digital dad.