By far the most groundbreaking network when it comes to new media and the Internet, Disney/ABC is reporting that it’s experiment in delivering TV content on their website via a streaming player has been completely successful. Advertising in the player for the first and second quarter this year is sold out and Disney is looking to expand its on-line digital markets even further.
Disney Chief Exec Robert Iger
“We think it is increasing the pie of media consumption” rather than cutting into TV ratings or DVD sales, he added.
Finally, someone who gets it. Maybe Steve Jobs is having a positive influence on what could be considered an old dog media company. I wish nothing but the best for ABC and Disney. Their continued success will put more pressure on all big media companies to keep pace in the fast changing new media landscape.