The smart guys who brought us Kazza and Skype are in beta tests for their latest venture called Joost. It’s an online video service but it’s not YouTube. It is not clear how much, if any, user generated content will be available on Joost, but the service has had success signing commercial content from National Geographic and others. And right in the wake of the announcement of Viacom signing a big content deal with Joost comes news that CBS and Google can’t make a deal on CBS content for YouTube. If the major content owners see Joost as a better deal than YouTube, Google could be in for a long road. All of a sudden Google isn’t the fast, small disrupter anymore. Now they are the big giant and there is another fast, small company disrupting them.
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David is a digital marketing professional specializing in content marketing and user engagement. He is a gadget junkie and digital dad.