I dissagree with Dan Gilmor in a recent post where he asserts the XM/Sirius merger will mean higher prices for consumers. As I said in my first post on the merger, less competition is worrysome for the general consumer, but I think raising prices would be a big mistake for the new company. Service is already a little pricy as it is and anything more and many customers may bolt. I have plenty of good content on my iPod. In reality, the combined content of both services should prove compelling enough for strong customer gains in the comming years. Customer aquisition costs could come down and not outbidding each other for high profile content deals will also lead to more cost savings.
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David is a digital marketing professional specializing in content marketing and user engagement. He is a gadget junkie and digital dad.