The hot buzzword in 2008 will be social platform. Rising social network star Facebook got the ball rolling this year when they announced their open development platform which allowed software developers to create custom applications to run inside Facebook. This has turned out to be wildly popular and other social network sites are following the leader. Myspace has been working on a platform and more recently, news that LinkedIn, the popular social network for business professionals is also creating an application platform.
Social networks will become much more than networks in 2008 as more social platforms arrive, allowing users access to more features and marketers access to more of the so-called “social graph“.