Well the online video world at least. The latest statistics on the new iPhone 3GS and YouTube are staggering. The iPhone has a history of taking something that has been around for awhile on other mobile phones and blasting it into the mainstream. Browsing the web was nothing new on a mobile phone when the iPhone was launched, but Apple took it to such a level and made it so easy and fun to do, mobile web traffic has exploded since. Now it’s happening with video. Nokia phones especially have always been great for taking video, but it has taken the new iPhone 3GS with it’s built in video capabilities to make it massively popular. Again, Apple takes mobile video to the next level by allowing simple on phone editing and super simple distribution to YouTube. I’ve always thought mobile video was going to be the next big thing and it looks like the new iPhone is going to confirm that thought.
What does it mean for your business? All this new video is going to drive more people to YouTube to watch. It will solidify YouTube’s dominance in the online video world. If you are doing any kind of video for your company and you do not have a YouTube channel yet, you are passing up a massive opportunity. You simply cannot afford not to be on YouTube. You should also be watching and monitoring YouYube for videos about your company or your industry. What are people saying, what are they thinking? This is the best market research/customer opinion lab you have ever had. You may not like all the content, but you had better pay attention and be ready to respond and engage.
What kind of opportunities are you giving your customers, your raving fans to share their videos? Maybe you should share the best YouTube videos on your main website. What other ways can you encourage people to create good video content about your company? These are the kinds of things you should be brainstorming with your social media consultant. Don’t have one? You might want to give me a call, I’m happy to help.