Here is one big way new media is not like traditional media marketing; you’ve got to get some skin in the game. In traditional marketing you meet with your agency, they come up with some copy and art and you approve it. Out the ad goes and you’re done. In social media However, this will not do. You’re not aloud to pump out impersonal ads, shotgun marketing does not apply here.
You are going to have to figure out how much of you to let bleed through. There is a balance of course but you need to let some of your personality show though. This is the new more personals marketing and it’s the one big advantage small business has over the large corporation. For the most part large corporations have a much harder time letting personality show though.