We look at the lessons gained from JK Rowling’s stunning announcement of Pottermore.com. eBooks will be available for the first time for the Harry Potter series but Mrs. Rowling cuts out the middle man opting to go straight to the consumer via her new website. Welcome to the new world of direct one to one relationships between business and consumers.
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David is a digital marketing professional specializing in content marketing and user engagement. He is a gadget junkie and digital dad.