File under: Why did this take so long. Disney has released a portal site for kid-friendly video. Obviously, Disney itself has a huge wealth of content to draw from but they also include a nicely curated YouTube section. This alone could be a Godsend for parents who are worried about letting their kids loose on the unrestricted YouTube.
For young people nothing is hotter than video these days so this site makes so much sense for Disney. It’s a great example of a large brand using elements of the social net to great effect. The only thing I see missing are links to purchase the source content. The Disney Video site is a place I can see kids spending a lot of time on which keeps them connected and engaged with the brand.