Screen, screen, everywhere a screen. The first screen was our traditional television. Then, we got one on our desktop via the desktop computer. Now, we have additional screens in our lap and in our hands. With this new product release of what they are calling a “large screen mobile smart cloud product”, I think we’re going to see an expansion of the number of screens we are exposed to.
Some are looking at this as a “smart tv” product, but I don’t think that’s really what we’re looking at. Apple will reveal their television soon and that will define the market as many past apple products have done. But this product, which is Android powered could be just the thing to hang on the wall of your bedroom or a teenagers bedroom. This is a more casual, at-a-glance screen. With voice control, you could ask it to play the days weather forecast video, show your schedule for the day or entertain you with the latest video on YouTube while you get ready in the morning. When you are trying to get through your morning routine, it’s hard to do all that and hold a device, so this makes perfect sense. You might even want one in the kitchen. Play me some music while I prepare dinner or show me that video on cooking that special lunch sandwich I was interested in. Yes, an iPad could do all that, but the difference here is that it hangs on the wall so it’s neat and out of the way.
If this this the future of television as we know it, it also points up some other interesting facts. For the first time, when you turn on your smart tv, it may not go directly to the last channel you were on but to an information screen and will have plenty of other choices as to what to do that are NOT watching traditional television. Television producers an networks will have to think radically differently in this new world. In fact, we should stop even thinking of these devices as televisions at all. These are flat screen computers mounted on your wall. One of their many functions is to play video, or television. Think about the mobile phone. It’s not a mobile phone at all. It’s a handheld computer that can make and receive phone calls. How much disruption has the smart phone caused in the industry? Television is about to get disrupted in much the same way. I hope the industry is ready.