Kudos for Hot Pockets and Snoop Dogg for teaming up to convert the Snoop Dogg hit “Drop it like it’s hot” into “Pocket like it’s hot.” The video is hilarious and silly in all the right ways and became a viral hit last week. Even the Hot Pockets Facebook page has been turned over to a celebration of the video ad. Some have said using Snoop Dogg in this way is a play for the “stoner” market or at least the young college crowd. I didn’t know there was a stoner market and are they with it enough to even get to the store to buy Hot Pockets? Hey, take your customers where you can find them and certainly Hot Pockets is a quick and easy food nearly anybody can figure out how to make, even stoned college students.
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