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You are here: Home / Archives for Marketing

Marketing

Apple Retail Store Redesign an Incredible Statement of Brand

Blog, Marketing · November 9, 2017

From the time businesses start making profits, the need to expand and grow becomes a necessity. Starting a nonprofit business also has a …

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Don’t Cry for Columbia House

Blog, Marketing, Technology · November 20, 2015

There was a time in the 90's when Columbia House ruled. Big ads in most every popular magazine you opened promised 8 CDs for a dollar. Who …

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McDonald’s Twitter Strategy is Actually….Good

Blog, Marketing, Social Media · May 16, 2015

On occasion, I take a look at what certain large corporations are doing on social media. This time, I was looking at McDonalds on Twitter …

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Movie Industry Strategy Regarding Digital Downloads Stinks

Blog, Marketing, Video/Social TV · December 8, 2013

We are moving quickly to a time when movies will be distributed exclusively digitally. The days of the DVD are limited. I can't even …

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Makers and Customers Connect Online

Blog, Marketing · June 5, 2013

What a fantastic connected world we live in. Things that were never possible are now possible. I am always excited when I find examples of …

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At Sears, New Tech Does Not Equal Improved Customer Experience

Blog, Marketing, Technology · June 4, 2013

I buy many of my products at Sears, especially in the home improvement category. They have a good selection, prices and an easy no hassle …

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Obama Shows How to Control a Meme

Blog, Marketing, Social Media · April 22, 2013

Last month, during the hot and heavy negotiations on the Sequester budget cuts, President Obama made a bit of a faux pas when he said "The …

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Oreo, The Super Bowl and Real-Time Twitter Marketing

Blog, Marketing · February 5, 2013

Sunday was the Super Bowl and the marketing spectacle that goes along with it. But the most exciting thing to happen in marketing on Sunday …

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Hashtag Tips

Blog, Marketing, Social Media · January 29, 2013

Hashtags are an interesting social media phenomenon. They were started by Twitter users as a way to more easily classify posts of a similar …

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