Apple this year has begun redesigning their retail stores in a bold and dramatic new way. These stores are not just places to buy things, …
Marketing
Don’t Cry for Columbia House
There was a time in the 90's when Columbia House ruled. Big ads in most every popular magazine you opened promised 8 CDs for a dollar. Who …
McDonald’s Twitter Strategy is Actually….Good
On occasion, I take a look at what certain large corporations are doing on social media. This time, I was looking at McDonalds on Twitter …
Movie Industry Strategy Regarding Digital Downloads Stinks
We are moving quickly to a time when movies will be distributed exclusively digitally. The days of the DVD are limited. I can't even …
Makers and Customers Connect Online
What a fantastic connected world we live in. Things that were never possible are now possible. I am always excited when I find examples of …
At Sears, New Tech Does Not Equal Improved Customer Experience
I buy many of my products at Sears, especially in the home improvement category. They have a good selection, prices and an easy no hassle …
Obama Shows How to Control a Meme
Last month, during the hot and heavy negotiations on the Sequester budget cuts, President Obama made a bit of a faux pas when he said "The …
Oreo, The Super Bowl and Real-Time Twitter Marketing
Sunday was the Super Bowl and the marketing spectacle that goes along with it. But the most exciting thing to happen in marketing on Sunday …
Hashtag Tips
Hashtags are an interesting social media phenomenon. They were started by Twitter users as a way to more easily classify posts of a similar …