Apple Retail Store Redesign an Incredible Statement of Brand

Apple this year has begun redesigning their retail stores in a bold and dramatic new way. These stores are not just places to buy things, but express a feeling of community. Apple has always had Fan … [Read more...]

Don’t Cry for Columbia House

There was a time in the 90's when Columbia House ruled. Big ads in most every popular magazine you opened promised 8 CDs for a dollar. Who could resist? Of course, after your 8 CDs, you were enrolled … [Read more...]

McDonald’s Twitter Strategy is Actually….Good

On occasion, I take a look at what certain large corporations are doing on social media. This time, I was looking at McDonalds on Twitter and I was quite surprised. Sometimes, large corporations are … [Read more...]

Movie Industry Strategy Regarding Digital Downloads Stinks

We are moving quickly to a time when movies will be distributed exclusively digitally. The days of the DVD are limited. I can't even remember the last time I had my DVD player plugged in. But the … [Read more...]

Makers and Customers Connect Online

What a fantastic connected world we live in. Things that were never possible are now possible. I am always excited when I find examples of these facts. I happened upon Custom Made, a website that … [Read more...]

At Sears, New Tech Does Not Equal Improved Customer Experience

I buy many of my products at Sears, especially in the home improvement category. They have a good selection, prices and an easy no hassle return policy. Recently, however, Sears has instituted a … [Read more...]

Obama Shows How to Control a Meme

Last month, during the hot and heavy negotiations on the Sequester budget cuts, President Obama made a bit of a faux pas when he said "The fact that they don't take it means that I should somehow do a … [Read more...]

Oreo, The Super Bowl and Real-Time Twitter Marketing

Sunday was the Super Bowl and the marketing spectacle that goes along with it. But the most exciting thing to happen in marketing on Sunday did not happen on the television screen. Despite the … [Read more...]

Hashtag Tips

Hashtags are an interesting social media phenomenon. They were started by Twitter users as a way to more easily classify posts of a similar topic or idea. Hashtags really took off with Twitter search … [Read more...]

From Personal Computing To Convenience Computing

The evidence and data are becoming clear, tablets are now outselling laptops and it indicates a switch to what I am calling convenience computing. Utility Computing or work computing is what we do … [Read more...]