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Marketing

From Personal Computing To Convenience Computing

Marketing, Mobile Computing, Technology · January 17, 2013

The evidence and data are becoming clear, tablets are now outselling laptops and it indicates a switch to what I am calling convenience …

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Disney Goes Big Data With Magic Band

Blog, Marketing, Mobile Computing · January 16, 2013

Mobile technology and big data are two continuing trends to watch in 2013 and Disney is utilizing both in a bold new plan for its park …

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Avis Buys Zipcar – Smart Expansion of Business

Blog, Marketing, Technology · January 5, 2013

What do you do when your business is being disintermediated? Buy into the disintermediation. Car sharing is an idea pioneered by Zipcar that …

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Snoop Dogg for Hot Pockets

Blog, Content Marketing, Marketing, Video/Social TV · October 31, 2012

Kudos for Hot Pockets and Snoop Dogg for teaming up to convert the Snoop Dogg hit "Drop it like it's hot" into "Pocket like it's hot." The …

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Marketing At The Speed Of Sound – The Amazing Felix Baumgartner

Blog, Marketing · October 22, 2012

Felix Baumgartner jumped out of a capsule at the edge of space and captured the attention of the world. It was an amazing feat of courage …

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Newsweek Goes All Digital in 2013

Blog, Content Marketing, Marketing, Mobile Computing · October 18, 2012

Newsweek is cutting the cord. After 80 years of print publishing the newsmagazine will stop it's print edition in 2013 and be available …

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Connected World Radio: Engagement

Blog, Connected Age Radio, Marketing, Social Media · October 1, 2012

Todays topic is engagement. Content marketing is a two sided coin and the other side is engagement. If you are creating great content but …

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Apple’s Big Mea Culpa On Maps

Blog, Marketing · September 28, 2012

Now that the initial hoopla of the iPhone 5 introduction has died down, we can settle in and take a good look at how things are going for …

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Managing Expectations And The Apple Syndrome

Blog, Marketing · September 13, 2012

We would all be so lucky to have Apple's problem. That our products are so outrageously popular, expectations for the next product reaches …

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