Disney Goes Big Data With Magic Band

Mobile technology and big data are two continuing trends to watch in 2013 and Disney is utilizing both in a bold new plan for its park guests. This year Disney will roll out the Magic Band which is a … [Read more...]

Avis Buys Zipcar – Smart Expansion of Business

What do you do when your business is being disintermediated? Buy into the disintermediation. Car sharing is an idea pioneered by Zipcar that could threaten the car rental market. Traditionally … [Read more...]

Snoop Dogg for Hot Pockets

Kudos for Hot Pockets and Snoop Dogg for teaming up to convert the Snoop Dogg hit "Drop it like it's hot" into "Pocket like it's hot." The video is hilarious and silly in all the right ways and became … [Read more...]

Marketing At The Speed Of Sound – The Amazing Felix Baumgartner

Felix Baumgartner jumped out of a capsule at the edge of space and captured the attention of the world. It was an amazing feat of courage and science, and it was a brilliant marketing campaign as … [Read more...]

Newsweek Goes All Digital in 2013

Newsweek is cutting the cord. After 80 years of print publishing the newsmagazine will stop it's print edition in 2013 and be available exclusively in digital format. I think it's  a great move and I … [Read more...]

Connected World Radio: Engagement

Todays topic is engagement. Content marketing is a two sided coin and the other side is engagement. If you are creating great content but not engaging with people, you're missing the good stuff. … [Read more...]

Apple’s Big Mea Culpa On Maps

Now that the initial hoopla of the iPhone 5 introduction has died down, we can settle in and take a good look at how things are going for the platform. All things considered, it looks like another … [Read more...]

Managing Expectations And The Apple Syndrome

We would all be so lucky to have Apple's problem. That our products are so outrageously popular, expectations for the next product reaches impossible heights. Apple released the iPhone 5 yesterday and … [Read more...]

Why New Toys R Us Tablet Is A Great Play

One of the things many people quickly realized when they got their first iPad was that kids love it, even babies. There is something inherently appealing and easy about interacting with a computer … [Read more...]

No Control PR

Still think you can control the conversation on social media? Well, you're wrong and here is another shining example. On the first day of the Democratic National Convention, the GOP reportedly spent … [Read more...]