The evidence and data are becoming clear, tablets are now outselling laptops and it indicates a switch to what I am calling convenience …
Marketing
Disney Goes Big Data With Magic Band
Mobile technology and big data are two continuing trends to watch in 2013 and Disney is utilizing both in a bold new plan for its park …
Avis Buys Zipcar – Smart Expansion of Business
What do you do when your business is being disintermediated? Buy into the disintermediation. Car sharing is an idea pioneered by Zipcar that …
Snoop Dogg for Hot Pockets
Kudos for Hot Pockets and Snoop Dogg for teaming up to convert the Snoop Dogg hit "Drop it like it's hot" into "Pocket like it's hot." The …
Marketing At The Speed Of Sound – The Amazing Felix Baumgartner
Felix Baumgartner jumped out of a capsule at the edge of space and captured the attention of the world. It was an amazing feat of courage …
Newsweek Goes All Digital in 2013
Newsweek is cutting the cord. After 80 years of print publishing the newsmagazine will stop it's print edition in 2013 and be available …
Connected World Radio: Engagement
Todays topic is engagement. Content marketing is a two sided coin and the other side is engagement. If you are creating great content but …
Apple’s Big Mea Culpa On Maps
Now that the initial hoopla of the iPhone 5 introduction has died down, we can settle in and take a good look at how things are going for …
Managing Expectations And The Apple Syndrome
We would all be so lucky to have Apple's problem. That our products are so outrageously popular, expectations for the next product reaches …