Connected World Radio: Engagement

Todays topic is engagement. Content marketing is a two sided coin and the other side is engagement. If you are creating great content but not engaging with people, you're missing the good stuff. … [Read more...]

An Ode To Podcasters And Podcasting

There is a private Facebook group that has been created for old time podcasters, those of us from the earliest days of the medium. We have been reliving the old days and sharing artifacts from the … [Read more...]

Pinterest Marketing And Analytics

A big change has been moving through the Internet and social media lately and that is the increased focus on image-based content. Spurred by networks like Pinterest, images are becoming as important … [Read more...]

A Paid For Social Network?

Twitter and Facebook are the big two when it comes to social networks as they hold the largest number of users. But as for profit companies, they also wield complete control over their technologies. … [Read more...]

The Internet: The Worlds Largest Referral Network

What's the best way to gain a new customer? Many smart business people will say through a referral. Referral business is great business because you have been pre-qualified, vetted by the person … [Read more...]

iHop Does Customer Engagement Right

When my wife points something out to me on social media I take notice. She is not a geek like me at all. She is technically savvy sure, but more like a typical consumer in her behavior, thus I can … [Read more...]

Social Media Rules At Olympics – Athletes Revolt

Because of the massive sponsorship dollars attached to the Olympics, the IOC has created all kinds of rules about which and how companies can be represented at the games. One rule, which is getting … [Read more...]

The Real-Time Internet vs. The Old School Olympics

NBC has been getting hammered on its Olympics coverage this year. It's so bad there is even a Twitter hashtag, #nbcfail. Mostly this controversy has revolved around NBC holding back showing the most … [Read more...]

50 Shades Of Grey – From Fan Fiction To Fame

The salacious novel 50 Shades of Grey is taking the world by storm, but other than creating the so called "mommy porn" revolution, this is a story of the triumph of citizen media. What you may not … [Read more...]

Next Issue Ties To Be The Netflix Of Magazines

The translation of magazines to digital format has been a bumpy ride so far. We've seen technologies like Zinio do a pretty decent job. Apple has probably come closest with it's Newsstand app on iPad. … [Read more...]