The US Open golf tournament is on this week from the great Pacific Northwest. For the first time, spectators are allowed to bring cell phones onto the course, but they are being warned not to use the … [Read more...]
Buffalo Wild Wings Gets Creative with Hashtags and Video
February 4, 2015 Posted by -
I love good, creative marketing ideas and I love football. Buffalo Wild Wings has successfully combined both. For the NFL playoffs this year, BWW asked it's Twitter followers to tweet about the games … [Read more...]
Halt and Catch Fire #fail
June 24, 2014 Posted by -
I last wrote about Halt and Catch Fire on AMC and compared it to a more modern day Man Men for the technology age. As someone who grew up in the time period and who is a geek, I wanted to like this … [Read more...]
Halt and Catch Fire – Mad Men of 80’s Tech?
May 29, 2014 Posted by -
Whenever there is a show or movie based on a technology plot, I get worried. Many times these shows are done poorly. Either they dumb everything down so the regular non-geek viewer can understand and … [Read more...]
Chipoltle Most Ambitious Video Project Yet
March 19, 2014 Posted by -
Mexican chain restaurant Chipoltle has been aggressive and bold with their content marketing strategy in the past several years. They have clearly defined a brand strategy focusing on fresh … [Read more...]
Further Proof – Everything is on Video
March 18, 2014 Posted by -
As if we needed further proof in our always being recorded digital world, everything is on video. It almost doesn't matter where or when, virtually everything is being recorded. There are people who … [Read more...]
Movie Industry Strategy Regarding Digital Downloads Stinks
December 8, 2013 Posted by -
We are moving quickly to a time when movies will be distributed exclusively digitally. The days of the DVD are limited. I can't even remember the last time I had my DVD player plugged in. But the … [Read more...]
TNT’s Innovative Use Of Twitter To Promote Mob City
December 6, 2013 Posted by -
Twitter wants to be at the center of the Social TV movement and it looks like some networks are helping out. TNT network has come up with an innovative idea as they are tweeting the script of the … [Read more...]
Kevin Spacey Speaks Powerful Truths About The Television Industry
September 24, 2013 Posted by -
Kevin Spacey is my hero. Not only do I love him as an actor, but now he is a champion of the future of television, and he gets it. Here he talks about how his hit show House of Cards was sold to … [Read more...]
When Push Comes To Shove: How Wireless Companies Cap Innovation
September 4, 2013 Posted by -
If there is one thing Google knows it's that their business is driven by access. The more people who have Internet access are more people who can use Google's products and services. This is one of the … [Read more...]
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