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Marketing

Ello, Paid Social Networks and Marketing

Blog, Social Media · October 2, 2014

Last week a new rage hit the Internet in the new social network site Ello. Reports were invite requests to join the site were poring in at …

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Oreo, The Super Bowl and Real-Time Twitter Marketing

Blog, Marketing · February 5, 2013

Sunday was the Super Bowl and the marketing spectacle that goes along with it. But the most exciting thing to happen in marketing on Sunday …

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Hashtag Tips

Blog, Marketing, Social Media · January 29, 2013

Hashtags are an interesting social media phenomenon. They were started by Twitter users as a way to more easily classify posts of a similar …

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Snoop Dogg for Hot Pockets

Blog, Content Marketing, Marketing, Video/Social TV · October 31, 2012

Kudos for Hot Pockets and Snoop Dogg for teaming up to convert the Snoop Dogg hit "Drop it like it's hot" into "Pocket like it's hot." The …

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Marketing At The Speed Of Sound – The Amazing Felix Baumgartner

Blog, Marketing · October 22, 2012

Felix Baumgartner jumped out of a capsule at the edge of space and captured the attention of the world. It was an amazing feat of courage …

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Tell Great Stories By Listening To Great Stories

Blog, Marketing · August 15, 2012

I want to make a podcast recommendation today. I talk a lot about storytelling and it's importance in content marketing. Nobody  wants  to …

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The Real-Time Internet vs. The Old School Olympics

Blog, Social Media, Technology, Video/Social TV · August 3, 2012

NBC has been getting hammered on its Olympics coverage this year. It's so bad there is even a Twitter hashtag, #nbcfail. Mostly this …

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Behind The Scenes At McDonald’s – Outstanding Transparency

Blog, Marketing, Video/Social TV · June 25, 2012

One of the most exciting and humanizing things a large company can do is bring us behind the scenes and show us how things are really done. …

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Google Ad Thinks Like Apple

Blog, Marketing, Social Media, Technology · April 24, 2012

I love this Google ad so much. For one thing, I am a dad, so I do connect emotionally to it, but more than that I love the fact that it is …

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