Last week a new rage hit the Internet in the new social network site Ello. Reports were invite requests to join the site were …
Marketing
Oreo, The Super Bowl and Real-Time Twitter Marketing
Sunday was the Super Bowl and the marketing spectacle that goes along with it. But the most exciting thing to happen in marketing on Sunday …
Hashtag Tips
Hashtags are an interesting social media phenomenon. They were started by Twitter users as a way to more easily classify posts of a similar …
Snoop Dogg for Hot Pockets
Kudos for Hot Pockets and Snoop Dogg for teaming up to convert the Snoop Dogg hit "Drop it like it's hot" into "Pocket like it's hot." The …
Marketing At The Speed Of Sound – The Amazing Felix Baumgartner
Felix Baumgartner jumped out of a capsule at the edge of space and captured the attention of the world. It was an amazing feat of courage …
Tell Great Stories By Listening To Great Stories
I want to make a podcast recommendation today. I talk a lot about storytelling and it's importance in content marketing. Nobody wants to …
The Real-Time Internet vs. The Old School Olympics
NBC has been getting hammered on its Olympics coverage this year. It's so bad there is even a Twitter hashtag, #nbcfail. Mostly this …
Behind The Scenes At McDonald’s – Outstanding Transparency
One of the most exciting and humanizing things a large company can do is bring us behind the scenes and show us how things are really done. …
Google Ad Thinks Like Apple
I love this Google ad so much. For one thing, I am a dad, so I do connect emotionally to it, but more than that I love the fact that it is …