Last week a new rage hit the Internet in the new social network site Ello. Reports were invite requests to join the site were poring in at 40,000 an hour. Interestingly, it's not any set of new … [Read more...]
Oreo, The Super Bowl and Real-Time Twitter Marketing
February 5, 2013 Posted by -
Sunday was the Super Bowl and the marketing spectacle that goes along with it. But the most exciting thing to happen in marketing on Sunday did not happen on the television screen. Despite the … [Read more...]
Hashtag Tips
January 29, 2013 Posted by -
Hashtags are an interesting social media phenomenon. They were started by Twitter users as a way to more easily classify posts of a similar topic or idea. Hashtags really took off with Twitter search … [Read more...]
Marketing At The Speed Of Sound – The Amazing Felix Baumgartner
October 22, 2012 Posted by -
Felix Baumgartner jumped out of a capsule at the edge of space and captured the attention of the world. It was an amazing feat of courage and science, and it was a brilliant marketing campaign as … [Read more...]
Tell Great Stories By Listening To Great Stories
August 15, 2012 Posted by -
I want to make a podcast recommendation today. I talk a lot about storytelling and it's importance in content marketing. Nobody wants to be sold to anymore, nobody wants to be pitched. The current … [Read more...]
George Lucas And Clever Star Wars Marketing
April 19, 2012 Posted by -
Here is a great clip of an interview Oprah Winfrey did recently with the legendary George Lucas of Star Wars fame. The thing that caught my attention was his negotiating for the licensing rights. He … [Read more...]
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