Ello, Paid Social Networks and Marketing

Last week a new rage hit the Internet in the new social network site Ello. Reports were invite requests to join the site were poring in at 40,000 an hour. Interestingly, it's not any set of new … [Read more...]

Oreo, The Super Bowl and Real-Time Twitter Marketing

Sunday was the Super Bowl and the marketing spectacle that goes along with it. But the most exciting thing to happen in marketing on Sunday did not happen on the television screen. Despite the … [Read more...]

Hashtag Tips

Hashtags are an interesting social media phenomenon. They were started by Twitter users as a way to more easily classify posts of a similar topic or idea. Hashtags really took off with Twitter search … [Read more...]

Snoop Dogg for Hot Pockets

Kudos for Hot Pockets and Snoop Dogg for teaming up to convert the Snoop Dogg hit "Drop it like it's hot" into "Pocket like it's hot." The video is hilarious and silly in all the right ways and became … [Read more...]

Marketing At The Speed Of Sound – The Amazing Felix Baumgartner

Felix Baumgartner jumped out of a capsule at the edge of space and captured the attention of the world. It was an amazing feat of courage and science, and it was a brilliant marketing campaign as … [Read more...]

Tell Great Stories By Listening To Great Stories

I want to make a podcast recommendation today. I talk a lot about storytelling and it's importance in content marketing. Nobody  wants  to be sold to anymore, nobody wants to be pitched. The current … [Read more...]

The Real-Time Internet vs. The Old School Olympics

NBC has been getting hammered on its Olympics coverage this year. It's so bad there is even a Twitter hashtag, #nbcfail. Mostly this controversy has revolved around NBC holding back showing the most … [Read more...]

Behind The Scenes At McDonald’s – Outstanding Transparency

One of the most exciting and humanizing things a large company can do is bring us behind the scenes and show us how things are really done. McDonalds of Canada has a YouTube channel that does just … [Read more...]

Google Ad Thinks Like Apple

I love this Google ad so much. For one thing, I am a dad, so I do connect emotionally to it, but more than that I love the fact that it is centered on data. I used to work for the hard … [Read more...]

George Lucas And Clever Star Wars Marketing

Here is a great clip of an interview Oprah Winfrey did recently with the legendary George Lucas of Star Wars fame. The thing that caught my attention was his negotiating for the licensing rights. He … [Read more...]