McDonald’s Twitter Strategy is Actually….Good

On occasion, I take a look at what certain large corporations are doing on social media. This time, I was looking at McDonalds on Twitter and I was quite surprised. Sometimes, large corporations are … [Read more...]

PayPal Hooks Up With McDonalds For Mobile Payments

The mobile payment space is starting to really heat up. As the percentage of smart phones increases among the total population of cell phones, more vendors are experimenting with allowing customers to … [Read more...]

Connected World Radio: Use Video To Humanize Business

News: In a somewhat unusual move, has bought a mapping company. Main Topic: McDonalds has recently used YouTube video to great effect, going behind the scenes and being transparent about … [Read more...]

Behind The Scenes At McDonald’s – Outstanding Transparency

One of the most exciting and humanizing things a large company can do is bring us behind the scenes and show us how things are really done. McDonalds of Canada has a YouTube channel that does just … [Read more...]

McDonald’s Gets Social Media

Initially I was struck with the title of the article, "McDonald's exec: 'You don't control ' social media. Indeed, McDonald's director of social media Rick Wion did say when referring to social … [Read more...]

McDonalds Reduces Fries In Happy Meals

Thank you McDonalds. As a parent, it's very difficult to avoid a little McDonalds now and then. We  have reduced our visits quite a bit, but sometimes there's no avoiding it. McDonalds announced today … [Read more...]