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Barnes & Noble Almost Pull Off A Gutsy Marketing Move

Blog, Marketing, Technology · July 1, 2011

"Missed it by that much...." - Maxwell Smart (Agent 99) When I saw the headline, "Barnes and Noble offers 30 free e-books to switch to …

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Connected World Radio: Lessons from Pottermore

Blog, Connected Age Radio, Marketing, Social Media, Technology · June 24, 2011

We look at the lessons gained from JK Rowling's stunning announcement of Pottermore.com. eBooks will be available for the first time for the …

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