Tell Great Stories By Listening To Great Stories

I want to make a podcast recommendation today. I talk a lot about storytelling and it's importance in content marketing. Nobody  wants  to be sold to anymore, nobody wants to be pitched. The current … [Read more...]

McDonald’s Gets Social Media

Initially I was struck with the title of the article, "McDonald's exec: 'You don't control ' social media. Indeed, McDonald's director of social media Rick Wion did say when referring to social … [Read more...]