Toys R Us Rewards (NOT!)

I have a serious problem with rewards programs that don't pay off. The most serious offender I have found yet is Toys R Us. It was the supermarkets who largely started the modern rewards program. Let … [Read more...]

Twitter is like a ball of clay

One of the most challenging things I do as a social media consultant is try to explain Twitter to clients. Most people have an immediate and pretty consistent reaction to Twitter at first. "That's the … [Read more...]